“You have to ask who the city’s for.”

Imagine the moment your boss makes it clear why he hired you, and it’s not the reason he once gave you. You’re three months into your new job as chief innovation officer in a decidedly uncool suburban city near San Francisco. You’d been told the job was all about a new fiber-optic loop. Now, you hear, it’s all about making the place “cool.”

The moment comes at a city council meeting. The mayor bangs his fist on the dais and says to council members and staff, “Look, I just want this city to be cool. …

Ted Cuzzillo

In 2019, a hybrid journalist-industry analyst at Datadoodle.com. As of early 2020, principal analyst at Global Data Plc. covering smart cities and analytics.

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